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Elemental Insights

03/30/2026

The M.A.G.I.C. of Customer Data: Five Attributes Every Marketer Should Understand

Our Elemental Insights series brings together perspectives from subject matter experts across Fusion92 on the trends and ideas shaping modern marketing. In this installment, we explore one of the most fundamental questions that marketers face: What data do you actually need to understand your customers? Drawing on decades of experience in data-driven marketing, Fusion92’s data expert, Alex Panteli, shares a simple but powerful framework for getting started.

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